Deux Fois is a boutique consulting firm that helps clients solve complex business challenges through creative innovation and operational expertise. We specialize in arts, fashion and luxury brands, delivering results that are not only effective but repeatable.

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About Christina Hathaway and
Deux Fois

Christina Hathaway is the founder of Deux Fois, a boutique creative consulting agency that partners with brands, artists, and entrepreneurs to craft meaningful narratives, elevate visual identity, and strategically expand creative impact.

Christina’s approach is rooted in a deep appreciation for aesthetics and storytelling, informed by her background as an Art History major at Duke University. Her career began at the esteemed auction house Christie’s, where she developed a sharp eye for visual culture and high-end curation. She went on to hone her editorial and digital communication skills at the Huffington Post, followed by several years at Paperless Post, where she led design partnerships and business initiatives in the design-forward tech space.

With Deux Fois—which means “twice” in French—Christina brings together over a decade of cross-industry experience to help clients reimagine their creative identities, especially at moments of reinvention, transition, or growth. Her work blends strategic insight with creative intuition, guiding clients through everything from brand development and creative direction to editorial storytelling and cultural positioning.

Deux Fois is for those seeking not just a refresh, but a thoughtful second act—where creativity meets clarity and vision becomes reality.